blockchain powered product authentication
and services platform

We protect the value of the world's most beloved brands.
Easily verify the authenticity of any product with a simple scan of a smart phone.

Token sale ended

As seen in

Press and media

community

what is seal

blockchain x NFC

Seal is a blockchain powered product authentication and services platform which will provide consumers and manufacturers with product trust.

Seal enables anyone the ability to confidently, quickly and economically verify the authenticity of any product which is Seal enabled.

The Seal proprietary technology utilizes NFC compatible Seal chips which can be effectively, securely and discretely incorporated with any physically manufactured product. Upon integration of the Seal chip, the product is paired with the digital counterpart on the blockchain. Verification of authenticity is instantaneous with a simple tap or scan with any smart device.

$2.81 trillion

Total value of counterfeit and pirated goods

$1.244 trillion

Displacement of legitimate economic activity

$1.870 trillion

Wider economic and social costs

5.4 million jobs

Employment losses annually

impact

scope of the problem

Loss of faith

People are losing faith in products because of counterfeiting. Low quality and dangerous products are being sold as genuine, disregarding the wellbeing and safety of others. Brands get a bad reputation because of counterfeited products and people are unable to sell their items on the secondary market. It gets more and more difficult for people to recognize counterfeits from the outside, but the quality of the products never lies.

Impact

$2.8 trillion worth of goods are being counterfeited every year. One out of five products made in China is a counterfeit. Not only clothes, shoes and bags are being counterfeited, but also airbags, airplane parts and medicine are being counterfeited. This is a huge problem for businesses, politics and people internationally.

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buy with confidence

Be sure you get the product you expect. Recognize genuine products from fakes.

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fight counterfeiting

Make the world a safer and better place. Fight against the financial support of cartels and dangerous products.

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preserve value

Increase product value by adding supply-chain information and providing trust in the secondary market.

workings

Business model

Brands earn fees every time a new transaction is stored on the blockchain for one of their products. This is how brands not only justify the cost for outfitting their products with Seal-chips, it provides them a completely new profit stream from transactions made on the secondary market.

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business model

* Seal is not affiliated with any of the above brands. All rights belong to their respective owners.

Token Utility

utility

Seal Tokens are used to pay for services by consumers and brands. The number of supported services will increase as we improve the platform. The current version of the app already provides authenticity checks and ownership registration. The table to the right displays all the features we have currently developed or scheduled. In the future brands might be able to pay customers for certain activities. The services are offered via brand tokens.

currency of authenticity

Seal Tokens can be a medium of exchange. The Seal Token can be used to pay for products in addition to paying for services. Purchasing Seal enabled products necessitates token usage because transferring the ownership to the buyer and paying the seller should occur simultaneously. The Seal Token acts as a currency that is optimized for transacting consumer goods. Using Seal to pay for products while directly claiming ownership provides both buyer and seller a guaranteed exchange of goods. With regular FIAT transactions, there is no way to tell with certainty whether (a) the product is genuine and (b) the money is not counterfeited.

decentralized apps for brands

Seal will help brands set up their own decentralized apps for their products on the Seal Network. Seal Tokens can be used to interact with these decentralized brand apps (bApps), each with their own logic and services attached to them. We envision a future where all major brands communicate with the Seal Network where Seal Tokens serve as the communication medium between the Seal Network and the bApps. Brand contracts are employed to ensure that the brands are the central issuer of their products while keeping the Seal Network decentralized.

Token sale

1 ETH = 7000 Seal tokens

token distribution

  • Soft cap 33,000,000 tokens
  • Hard cap 492,000,000 tokens
  • Presale 384,000,000 tokens
  • Mainsale 108,000,000 tokens

Roadmap

Corporate Roadmap

LEGAL & BUSINESS

Set up the legal and business structure to protect IP and manage regulatory stakeholders.

PARTNERS

Set up strategic partnerships with the IACC, Enterprise Ethereum Alliance and other.

PARTNERS

Q2 2018

Set up partnerships with NFC-, inlay-, and other suppliers.

TALENT

Q2 2018

Standardize HR processes and controls to quickly scale team and manage performance.

TECHNOLOGY

Q3 2018

Scale the technology division tasked with the development and technical operations.

BRANDS DEVELOPMENT

Q3 2018

Develop and address the needs of designated niche categories (wine, art, limited edition and luxury goods)

SALES & MARKETING

Q3 2018

Design & deploy an enterprise sales strategy to create a unified, scalable sales approach for Seal engagements.

PARTNER PROGRAM

Q4 2019

A partner program & certification model for value-added resellers is created (e.g. brand agencies & IP consultants).

people

team

Bart Verschoor

Bart Verschoor

chief executive officer
founder

Joris Verschoor

Joris Verschoor

chief operating & technical officer
founder

Ilya Rool

Ilya Rool

vp / relations
Michael de Blok

Michael de Blok

vp of seal usa
Yuri Scholte

Yuri Scholte

business development manager
Alexandra Moraga Pizarro

Alexandra Moraga Pizarro

blockchain / quantum security engineer
Adil Haritah

Adil Haritah

blockchain engineer
Kian Ghiri

Kian Ghiri

marketing strategist / content manager
Desley Mooij

Desley Mooij

marketing / business analist
Joël Happé

Joël Happé

seal ambassador
Willem Nauta

Willem Nauta

social media platform manager
Connor McKitrick

Connor McKitrick

community manager

advisors

Max Blom Sr

Max Blom Sr

Sr. Negotiation / Brands

Founder, Chairman & Honorary member of react.org

Cees Geel

Cees Geel

Strategy Advisor High-Tech Ventures

Former Vice President and Managing Director NXP Software • Former CEO Philips Software

Petri Kuivala

Petri Kuivala

Strategy / Security / Semiconductors

Chief Information Security Officer NXP Semiconductors • ex-CSO Microsoft • ex-CSO Nokia

Moraga Pizarro

Moraga Pizarro

Channel / Brand Engagement

TBWA\Mobile Strategy • Account Director, international brand agency

Esther Jacobs

Esther Jacobs

Brand Protection

Independent Brand Detective • Massimo Mioretti • Marketing O’Neill

Noah Boeken

Noah Boeken

Ambassador

Serial entrepreneur and Influencer

Memberships & Partnerships

iacc

The International Anti-Counterfeiting Coalition is the world's largest non-profit organization devoted solely to protecting intellectual property and deterring counterfeiting. Their membership spans from automotive, apparel, luxury goods and pharmaceuticals, to food, software and entertainment.

eea

The EEA connects Fortune 500 enterprises, startups, academics and technology vendors with Ethereum subject matter experts. Together, we will learn from and build upon the only smart contract supporting blockchain currently running in real-world production – Ethereum – to define enterprise-grade software capable of handling the most complex, highly demanding applications at the speed of business.

tbwa

TBWA develops business-changing, culture-defining and award-winning ideas for brands. Consistenly ranked among the top 10 agencies at SAN, TBWA has been recognized with top honors from every major creative award show, including Cannes Lions. ADCN and Effies.